Monroe-Union County Economic Development Receives Excellence in Economic Development Award from the International Economic Development Council
05 October 2016
Monroe-Union County Economic Development Press Release
Monroe-Union County Economic Development Receives
Excellence in Economic Development Award from
the International Economic Development Council
Monroe-Union County Economic Development (MUCED) of Union County, NC, received a Bronze Excellence in Economic Development Award for its 2016 project in the category of New Media from the International Economic Development Council (IEDC).
The honor was presented at an awards ceremony on Tuesday, Sept. 27, during the IEDC Annual Conference, which was held Sept. 25-28, in Cleveland, OH.
“On behalf of the IEDC board of directors and Excellence in Economic Development Awards Advisory Committee, congratulations to MUCED. Not only did they work to provide a necessary service to their community; but also, their participation in the awards program sheds light on their stellar projects which other communities can now use a benchmark.” - Barry Matherly, CEcD, FM, IEDC 2016 Board Chair.
In 2015, Monroe-Union County Economic Development ("MUCED") unveiled its "Unitas" campaign as a strategy to increase awareness of its activities to the general county population via increased utilization and engagement through the organization's Facebook page. The Facebook page is used as a mechanism to increase the general public's awareness and knowledge of Union County companies, the products manufactured locally and how the economic development office provides benefit to the community.
Unitas, modeled after the well-loved children's character Flat Stanley, spent 2015 traveling Union County, visiting manufacturers, Facebook followers through a monthly contest to see if they could identify Unitas' location.
In months when the Unitas “visits” were run, engagement rose steeply and the number of followers increased significantly. Over the course of 2015, followers on the MUCED Facebook page increased 243%, with 97% of the new followers being directly associated to the Unitas campaign. The overall engagement exceeded 30,000 impressions for 2015.
In 2016, Unitas returns as he appears with products manufactured in Union County that followers of the MUCED Facebook page can attempt to identify.
IEDC's Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. These awards honor organizations and individuals for their efforts in creating positive change in urban, suburban, and rural communities.
“The awards process is a thorough, non-biased and multi-layered process. These are extraordinary accomplishments for all winners, and an overall great effort by all participants,” Matherly said.
About the International Economic Development Council
The International Economic Development Council (IEDC) is a non-profit membership organization serving economic developers. With more than 5,000 members, IEDC is the largest organization of its kind. Economic developers promote economic well-being and quality of life for their communities, by creating, retaining and expanding jobs that facilitate growth, enhance wealth and provide a stable tax base. From public to private, rural to urban, and local to international, IEDC’s members are engaged in the full range of economic development experience. Given the breadth of economic development work, our members are employed in a wide variety of settings including local, state, provincial and federal governments, public-private partnerships, chambers of commerce, universities and a variety of other institutions. IEDC’s members create high-quality jobs, develop vibrant communities and improve the quality of life in their regions. www.iedcONLINE.org.
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